Geoffrey Bilson Award for Historical Fiction for Young People jury citation, Tina Athaide, Christina Minaki, Brandon Mitchell, and Gail de Vos “A refreshingly positive, nurturing portrayal of First Nations culture and people … Gentile creates amazing characters through which she addresses neglect and dysfunctional families, as well as issues of micro aggressions and discrimination against Indigenous peoples … An engaging and layered story of identity and determination … captures what it’s like to live on reserve and what it is to have people who genuinely care about you.” Stephanie Lamb, Storytime with Stephanie, August 2021 Readers will instantly be drawn to Truly and Andy El and will delight in the beautiful friendship they have cultivated.” “This incredible middle grade novel exudes love and heartache. Ildiko Sumegi, Canadian Children's Book News Gentile has offered up a profound meditation on the meaning of ‘family’ and the ways in which kinship, love and responsibility can extend far beyond the boundaries of biology.” … Elvis, Me, and the Lemonade Stand Summer leaves readers with a memorable message about the power of empathy and kindness to change lives. Her characters are well-crafted and realistically portrayed. “Leslie Gentile has created a touching and vibrant novel. Nominated, 2022 Forest of Reading - Silver Birch Award Shortlisted, 2022 Rocky Mountain Book Award Shortlisted, 2022 Geoffrey Bilson Award for Historical Fiction for Young People ![]() Shortlisted, 2023 Hackmatack Children’s Choice Book Award Shortlisted, 2023 Red Cedar Award (BC Young Readers’ Choice) Winner, 2022 Jean Little First-Novel Award So, whether it’s playing Lemonade Stand or out in the real world, remember word of mouth matters.Winner, 2021 City of Victoria Children’s Book Prize Some don’t even want lemonade but they hear your place is so good it’s unmissable! You’ll see people stroll right past your pitch muttering things like ‘I heard this place sucks’.įlip that around, when business is good and people love what you’re selling, the crowds queue up. You pretty quickly notice sales drop off if you’re serving a poor product and customers are not happy for some reason. ![]() This fact is a hot tip for success on Lemonade Stand (and business). To put some numbers to it, 92% of consumers believe suggestions from friends and family more than advertising. Whether it’s in Lemonade Stand, Google or in the pub, what your customers say about you matters. Although we use content marketing to try and bridge this gap, word of mouth referrals are still my go-to marketing tactic. One thing I always stress when sitting down with clients to discuss digital marketing is the importance of human relationships.Ī real-life human connection is still far stronger important than online relationships. Word of Mouth is Still a Rockstar Marketing Tactic With just a simple system, the lemonade stand turned from a stressful stumbling inconsistent business into a well-juiced profit machine. This had huge knock-on effects including higher word of mouth footfall, no complaints about price and I could now expand to busier locations without affecting quality. People were almost always happy with the final product. Customer satisfaction jumped from 20 to 96%. It instantly fixed most of the problems with my service. Now, we’re only serving lemonade here, so I only needed a crude system to achieve instant and miraculous success. It allows you to guarantee quality and improve a product or service whilst enabling company expansion. As I’ve discussed (more seriously) flying by the seat of your pants will never result in true business success. A business practice I always look to instil in real-life work. Then it struck me, I needed a system to run my lemonade business.Ī foolproof way of achieving consistent results. Which is a pretty shitty way to do business, and tight profit margins are just begging for trouble. ![]() I could invest in more stock, churn out more product and keep prices low to turn a profit. I could just about handle the steady flow of suburbia but expansion to busier locations like the Park or Beach was going to be really troublesome.
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